An 82-room hotel on Stanhope Row names its restaurant after the fair that came before Shepherd Market, and keeps a cocktail bar for the hours after dinner.
The Shepherd Mayfair takes its name, and most of its character, from the lanes around it. The hotel opened in October 2026 at 2 Stanhope Row, inside Shepherd Market and a short walk from Green Park station, with 82 rooms and suites over six floors, an all-day restaurant called Fayre and a cocktail bar called Teddy’s.
From Brookfield Fair to Fayre
The hotel dates its neighbourhood to the years between 1735 and 1746, when Edward Shepherd turned Brookfield Fair into the market that still carries his name. The restaurant is named for that fair. Fayre serves breakfast every day from 7am, and lunch and dinner from Tuesday to Saturday, with the kitchen led by chef John Stawicki. The hotel describes the cooking as seasonal and British, built on what it calls trusted British producers, though it has not yet published who they are.
In Fayre, artwork by Adam Ellis takes Mayfair’s past as its subject, layered with metallic detail and gold, under a burgundy ceiling and among panels of amber glass and brushed brass. The glass is chosen for the light: the hotel says it refracts the daylight into a glow that shifts as the day goes on.
Seventy rooms and twelve suites
The 82 keys divide into 70 rooms and 12 suites, the suites published in two kinds, The Shepherd’s Suite and The Mayfair Suite. The hotel says no two rooms in a category are quite alike, with layout, light and outlook changing from one to the next, so a guest with a preference is asked to state it. Every room has floor-to-ceiling windows, a marble bathroom with a walk-in shower and bath products made for the hotel by Floris; selected suites add a bath.
The art reaches well beyond Fayre. Alongside Ellis, the hotel hangs work by the fine art and fashion photographer George McLeod, the photographer Jack English, and John Broadley, an illustrator who has worked in pen and ink and collage since the mid-1990s.
After dinner at Teddy’s
Teddy’s is the hotel’s concealed cocktail bar, open from 5pm until late. The hotel promises reworked classics, its own signatures and small plates for sharing, with a DJ as the evening goes on and, on occasion, a live band. The Lounge needs no reservation and takes walk-ins from morning coffee to an evening drink.
Fayre takes online bookings for up to eight. A party of nine or more is served a set menu arranged with the hotel’s team. The hotel offers spaces for private dining, meetings and celebrations, but has not named them or given their sizes.
The hotel’s one published offer is tied to PAD London, the collectible design fair founded in Paris in 1998: a night’s stay, two tickets to the fair and a bottle of champagne, to be opened in the room or at Teddy’s.