After more than fifty years on Pavilion Road in Knightsbridge, Sale e Pepe has opened a second, seafood-led restaurant on the ground floor of the Victorian hotel at the top of Regent Street.
For more than fifty years, Sale e Pepe meant one address: Pavilion Road, a short walk from Sloane Street, where it began in two shop fronts. Sale e Pepe Mare is the restaurant’s second, and it has opened on the ground floor of The Langham, London, at 1C Portland Place. The move takes a Knightsbridge dining room known for its Milanese and its regulars into a grand hotel that has received guests since 1865, and turns its menu towards the sea.
Fifty years on Pavilion Road
The original opened in 1974 and expanded in 1985, adding a bar for drinks before and after dinner. Its previous owner, Toni, ran it for more than 45 years before retiring, and the team that worked alongside him now keeps the room. Today Sale e Pepe sits within Thesleff Group, whose London restaurants include Los Mochis and JUNO Omakase.
Markus Thesleff, the group’s founder, said when the Langham site was announced in October 2025 that he had grown up visiting the Knightsbridge restaurant with his parents. Thesleff presents Mare as a continuation of the house rather than a new brand, and the dishes it calls house classics are marked on the menu with an S&P icon.
Crudo, riso and the Italian Riviera
Where Knightsbridge is a Milanese townhouse, Mare looks to the coast. The restaurant names the Amalfi Coast and Puglia among its references, and seafood leads a menu built for sharing. It lists baked scallops with chilli, lemon and parsley, a salad of crab, avocado and Datterino tomatoes, and Riso alla Pescatora, a baked rice dish of squid, clams, prawns and sea bass.
The Knightsbridge classics travel with it: crudo, pasta and the Milanese. A Josper grill handles lamb chops and a Wagyu steak. Lunch runs from noon to six on a set menu, and the restaurant stays open until 1am from Monday to Saturday, with à la carte dining until 11pm.
Trolleys for Negroni, Champagne and tiramisu
Much of the service comes to the table. A Negroni and Champagne trolley works the dining room, and a dessert trolley carries the restaurant’s tiramisu, finished tableside. The wine list ranges across Italy’s regions, and this autumn the restaurant is hosting four-course dinners with visiting estates. One brings Chiara Soldati of La Scolca, the Gavi house, alongside Michele Orbolato, head of wine and sake for the group.
The setting adds its own history. The Langham calls itself Europe’s first grand hotel: 380 bedrooms at the top of Regent Street, looking towards Broadcasting House and Nash’s All Souls Church. Over the summer, Sale e Pepe Terrazza took over the hotel’s courtyard, a space the hotel dates to the mid-eighteenth century.
A private room off Portland Place
The restaurant covers 5,000 sq ft and seats 130. For a smaller occasion it has a private dining room for up to 18 guests. Sale e Pepe Mare also takes group bookings across the main dining room and offers exclusive hire of the whole venue, with set menus, canapés and a dedicated cocktail and wine selection for events.
The event menus are built on the same sharing plates as the dining room.