Sam Raimi, Rachel McAdams and Dylan O’Brien presented Send Help, Raimi’s survival thriller of an office rivalry stranded on a desert island, in Leicester Square.
Sam Raimi, who directed three Spider-Man films, brought Send Help to its UK premiere at the Odeon Luxe Leicester Square in the West End on Thursday 29 January 2026. Its two leads, Rachel McAdams and Dylan O’Brien, joined him.
Raimi was born in Royal Oak, Michigan, in 1959. He founded Renaissance Pictures in 1979 to make The Evil Dead, the first of a trilogy he wrote and directed between 1981 and 1993. He returned to Marvel with Doctor Strange in the Multiverse of Madness in 2022.
McAdams, born in London, Ontario, trained in theatre at York University. She became known in 2004 through Mean Girls and The Notebook.
In Send Help, written by Damian Shannon and Mark Swift, she plays Linda, a passed-over corporate strategist. After a plane crash she is stranded on a desert island with her new boss, Bradley, played by O’Brien. Old grievances sharpen between them as they try to survive together.
20th Century Studios held the premiere, and the producer Zainab Azizi joined Raimi and the two actors on the carpet. Danny Elfman wrote the score. The film opened in British cinemas a week later, on 5 February.