The Tenerife producer and Vida Records founder, whose house draws on Africa, Latin America and jazz, headlines 77 in Marylebone.
Pablo Fierro, the Tenerife house producer who founded Vida Records, headlines 77, the nightlife room at The BoTree in Marylebone, on Saturday 14 November 2026.
Fierro grew up on Tenerife, where Spain sits close to Africa and the population mixes European, African and Latin American roots. He began making music at 16 on a computer his brother had bought. House reached the island in the 1990s with arrivals from Britain.
His sound joins Afro, Latin, jazz and soulful house. After Vida Records he founded WE’RE HERE, a party brand that now travels internationally, and he has recorded with Black Coffee, Osunlade and Louie Vega.
Since 2022 he has held a Friday residency at Club Chinois in Ibiza, with guests including Diplo, Dennis Ferrer and Sébastien Léger. His sets now run from Ibiza and Berlin to New York and Paris, and this date brings his Afro and Latin house to a London club stage.
Lone Collective, the London house music promoter, presents the night with the club, and a selection of local DJs plays around Fierro’s set. It follows the promoter’s October night at 77 with the French producer Sasson.