London Fashion Week's larger season, where the British Fashion Council's NEWGEN scheme puts first collections on a runway, showed at 180 The Strand in September 2026.
London Fashion Week’s September season showed the following spring and summer collections from Thursday 17 to Monday 21 September 2026, with 180 The Strand as its official hub.
The British Fashion Council inaugurated London Fashion Week in 1984. British designers were then selling abroad through Paris and Milan, because London had no schedule of its own.
The week has run twice a year since, with government support from its earliest years. It draws over 5,000 press and buyers to the city each season, and September is the larger of the two.
London’s claim among the four fashion capitals is the new name. The Council’s NEWGEN scheme funds and stages the first collections of designers who could not otherwise afford a runway.
The runway shows are closed to all but press, buyers and guests of the houses. The public meets the week through exhibitions, installations, dinners and the parties the houses build around their shows.
In 2026, 180 The Strand carried the Council’s own show space and the NEWGEN schedule for the season’s newest designers. The rest of the season took rooms across the West End.