Before three decades at the centre of Greek pop, Sakis Rouvas made his first London concert at the Troxy in Limehouse, a landmark night for the city's Hellenic diaspora.
Sakis Rouvas, who took Greece to third place at Eurovision 2004 with “Shake It”, gave his first London concert at the Troxy in Limehouse on Saturday 3 May 2025.
Born Anastasios Rouvas in Mantouki, a suburb of Corfu City, in 1972, he grew up in a household that struggled for money. He began ballet and gymnastics at four, took his first stage role at ten, and taught himself guitar listening to Elvis Presley.
Before music he competed on Greece’s junior national athletics team as a pole vaulter. He left the sport when his debut album made him famous in 1991.
Fourteen studio albums have followed. He won a Karolos Koun Award for his Dionysus in The Bacchae, and “Shake It” became one of the best-selling CD singles in Greek chart history. Forbes ranks him Greece’s top singer.
The Troxy opened in 1933 as the largest cinema in England, with King Kong as its first screening. It later served as an opera rehearsal hall and a bingo room before returning to live music in 2006.
Promoted by London Music Stage, the concert was his first night in the city for its Hellenic diaspora.