Salon Privé London brings the house that runs the Blenheim concours to the lawns of the Royal Hospital Chelsea for three spring days of rare and new cars.
Salon Privé London returns to the lawns of the Royal Hospital Chelsea from Thursday 15 to Saturday 17 April 2027, opening the capital’s motoring year.
The brothers Andrew and David Bagley founded Salon Privé in 2006 as a concours at the Hurlingham Club. Its original concours is now held each September at Blenheim Palace, and the London show was added as a second flagship.
In 2024 the London show gathered a world-record number of Aston Martin Valkyries. Salon Privé has since become the first automotive event in the world to be certified as a B Corporation.
The 2025 show was postponed, and the fourth edition drew more than 18,000 guests across three days in 2026. Its Concours de Vente, a judged field of dealers’ cars for sale, gave the Prix d’Honneur to a 1970 Monteverdi 375L. The In-Pensioners of the Royal Hospital chose a 1949 Jaguar XK120 for their own trophy.
The 2027 show keeps that shape. Manufacturers unveil supercars and hypercars, and each day carries its own club display.
Friday is Ladies’ Day, when guests dress for the spring in statement headwear. A best-hat competition, first won in 2026 by Suzann Reeves, judges the millinery.