/ About

Sir Edwin Lutyens built 196a Piccadilly as a banking hall in 1922. Since 2014 the Grade II-listed rooms have held Assouline's first international flagship, a bookshop and cultural salon opposite the Royal Academy with Swans Bar at its centre. The bank's proportions survive — tall windows, dark panelling, a carpet printed with letterforms — and the walls now carry book spines, framed pictures, sculpture and vintage furniture chosen by Prosper Assouline.

Swans Bar runs the length of the ground floor in lacquered red, with cocktails built around the travel titles, champagne and fine wine, and light plates served through the day. It holds 36 standing or 20 seated and is let on its own in the evening, six until eleven. Hired with the ground floor and mezzanine it seats 60, or 120 for a reception.

The Grande Salle is the private room, one floor up: 840 square feet of panelling and arched cabinets, seating 38 or 70 standing, speakers already fitted. Larger events use both floors, guests received in the bar before the dining room upstairs is opened. External caterers are allowed, there is a working kitchen on site, and the licence runs to 11pm.

/ Rooms Available

Entire Maison Assouline

Exclusive Hire
Up to 120

The whole building taken together, ground floor and mezzanine plus the Grande Salle above, for receptions of up to 120. Guests move between the bookshop floor, the bar and the first-floor room, each dressed and lit separately.

Private BarCocktail BarSound SystemPeriod ArchitectureFlexible Layout

Ground Floor & Mezzanine

Exclusive Hire
Seats 60 / Up to 120

The old banking hall and the gallery above it, hired with Swans Bar included: 1,340 square feet under tall windows, lined with books, pictures and cabinets. Seats 60 at table or takes 120 for a reception, with the bar in place for arrivals.

Private BarCocktail BarSound SystemNatural LightPeriod ArchitectureFlexible Layout

The Grande Salle

Private
Seats 38 / Up to 70

The private room on the first floor, reached by the staircase from the bookshop: 840 square feet of panelling, arched cabinets and sculpture. Seats 38 for dinner or 70 standing, speakers already fitted, and a champagne bar can be set inside it.

Private ServiceSound SystemNatural LightPeriod ArchitectureLounge SeatingFlexible Layout

Swans Bar

Semi Private
Seats 20 / Up to 36

520 square feet of lacquered red counter and low tables on the ground floor, let on its own for evening hire from six until eleven. Twenty at table or 36 standing, with the cocktail list drawn from the travel titles shelved behind it.

Cocktail BarPrivate BarSound SystemLounge SeatingNatural Light

/ Perfect For

Private DiningCorporateLaunchCelebration

/ Features

AV Equipment

  • – Sound System

Catering

  • – In-House Luxury Dining
  • – Private Bar
  • – Cocktail Programme
  • – External Catering Allowed

Licensing

  • – Full Alcohol Licence

Venue Specs

  • – Air Conditioned
  • – Wi-Fi
  • – Dedicated Events Team

/ Getting Here

Swans Bar at Maison Assouline

196a Piccadilly, St James's, London, W1J 9EY

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