Frieze London and Frieze Masters filled The Regent's Park in October 2025 with more than 280 galleries from 45 countries, and Gagosian sold out its Lauren Halsey booth within hours.
Frieze London and Frieze Masters shared The Regent’s Park from Wednesday 15 to Sunday 19 October 2025. More than 280 galleries from 45 countries took part across the two tents.
Amanda Sharp, Matthew Slotover and Tom Gidley founded Frieze as a magazine in 1991. Sharp and Slotover built the fair out of it twelve years later, in the park.
Frieze Masters followed in 2012 at the opposite corner of the same ground, with everything from the ancient world to the late twentieth century. One tent sells what is being made now, and the other sells the six thousand years it came out of.
The 2025 fairs drew 90,000 visitors from 108 countries, with record attendance from museum groups. Gagosian sold out its solo booth of Lauren Halsey in the early hours of the opening day.
At Frieze Masters, Hauser & Wirth placed a Gabriele Münter for CHF 2,400,000 and a René Magritte for $1,600,000. Focus, the section for young galleries, gave the first Nicoletta Fiorucci Foundation Prize to Alex Margo Arden, shown by Ginny on Frederick. Deutsche Bank, Frieze’s partner of 22 years, showed Noémie Goudal’s work in its client lounges.