Bella Kay, the Texan songwriter whose “Iloveitiloveitiloveit” reached number two in Britain, brings The Reckless Tour and her debut album to Hammersmith for one night.
Bella Kay, the Texan songwriter whose “Iloveitiloveitiloveit” reached number two in Britain, brings The Reckless Tour to Eventim Apollo in Hammersmith on Wednesday 17 February 2027. It is her one London night in support of her debut album.
She was born Bella Williams in Houston in 2006, finished school in Cedar Park, Texas, in 2024, and now lives in Orlando, Florida. She built an audience from snippets she shared online before releasing anything.
Her sound pairs bedroom pop with confessional lyrics about heartache, alienation and survival. She names Rihanna, Olivia Rodrigo, Lizzy McAlpine and Sabrina Carpenter among her influences.
Her first single, “The Sick”, arrived in August 2025, reached the British chart and has passed 100 million streams. “Iloveitiloveitiloveit” followed in January 2026 and reached number 17 in America.
Atlantic released her debut album, My Reckless Abandon, in July 2026. The same year she was named as an opening act for both Noah Kahan and Gracie Abrams.
The Apollo was built in 1932 as the Gaumont Palace and holds around 5,000 people for a standing show. This is her own headline set, with the album’s songs beside her two singles.